{"id":11774,"date":"2018-06-26T11:35:07","date_gmt":"2018-06-26T15:35:07","guid":{"rendered":"https:\/\/scentbirddev.itcraftlab.com\/blog\/?p=11774"},"modified":"2021-07-09T14:20:38","modified_gmt":"2021-07-09T18:20:38","slug":"diana-vreelands-legacy-lives-on-and-smells-amazing","status":"publish","type":"post","link":"https:\/\/scentbirddev.itcraftlab.com\/blog\/diana-vreelands-legacy-lives-on-and-smells-amazing\/","title":{"rendered":"Diana Vreeland\u2019s Legacy Lives On\u2026 And Smells Amazing"},"content":{"rendered":"
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Photography credits: Inez & Vinoodh<\/p><\/div>\n

Influential style icon Diana Vreeland has existed in the mind-space of the fashion faithful since her early days as the Fashion Editor of Harper\u2019s Bazaar. Perhaps best known for her tenure as Editor in Chief of American Vogue, Vreeland\u2019s bold spirit, daring imagination and generous wit both on and off the page quickly elevated her to a cultural icon. With Diana Vreeland Parfums, grandson Alexander Vreeland evokes the essence of his grandmother\u2019s sparkling life and legacy in an expansive, luxurious collection of fragrance.<\/p>\n

\u201cWhen she first joined Harper\u2019s Bazaar [in 1936], my grandmother created a column entitled \u2018Why Don\u2019t You\u2026?\u2019 which truly captured her sense of irreverent luxury. That is what we wanted to express with the fragrance collection,\u201d Vreeland said, adding: \u201cThere is a dream about my grandmother that I think people aspire to and seek to tap into.\u201d<\/p>\n

Simply Divine, Devastatingly Chic and Daringly Different \u2013 all originally packaged in jewel-tone bottles that reference Vreeland\u2019s unique perspective on color \u2013 are named for the legendary editor\u2019s bon mots, and celebrate different aspects of her spirit.
\n\"\"\u201cMy grandmother found beauty and inspiration everywhere,\u201d Vreeland explained. \u201cWhen developing the fragrances, we are inspired to think of what she might want to wear if she were 35 today.\u201d Vreeland and wife Lisa collaborate closely with perfumers, allowing them to explore expansively. Creating a fragrance, Vreeland pointed out, can take up to two years in order to ensure each scent suits the brand DNA.<\/p>\n

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Photography credits: George Hoyningen-Heune<\/p><\/div>\n

As an arbiter of style, Diana Vreeland made her name by staying ahead of the curve. How then, did the team translate style into aromas perfect for pulse points?<\/p>\n

\u201cIt is all about striking the right mood between the beauty and the femininity of the natural ingredients balanced with the impact and the long-lasting quality that we think is so reflective of the spirit of our collection,\u201d he said.<\/p>\n

Vreeland recalled a visit his grandmother made to Morocco, when he was just a young boy. He said his grandmother drew inspiration from this seductive world returning home and featuring the caftan in the pages of American Vogue.
\n\u201cDaringly Different is a gorgeous iris oud, with a beautiful transportive quality,\u201d Vreeland said, adding: \u201cIt always makes me dream of Marrakech.\u201d<\/p>\n

So, which perfume did he think his grandmother would wear today?<\/p>\n

\u201cI am sure that she would be changing fragrances regularly. I think she would wear Devastatingly Chic, and at night she would wear Simply Divine. You would feel her presence when she entered a room and she believed that women should be divinely scented at all times.\u201d<\/p>\n

Re-imagining the heart of fashion into fragrance all comes down to striking the right accord. All eyes will be on Diana Vreeland Parfums as the fragrance house plans to launch new fragrances in 2018.<\/p>\n

SMELL AMAZING WITH SCENTBIRD<\/h2>\n

You\u2019re already sexy, confident, and relaxed. Now it\u2019s time to up your scent game.
\nScentbird is a personalized fragrance subscription service where each month you select a new designer or niche fragrance that we deliver to your door for $14.95.
\n<\/strong>To join Scentbird or learn more about our community of fragrance-lovers, click here<\/strong>:\u00a0<\/strong>https:\/\/scentbirddev.itcraftlab.com<\/strong><\/a><\/em><\/h6>\n
SCENTBIRD: DATE PERFUMES BEFORE MARRYING THEM!<\/h5>\n

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