More than half a century since its launch, Tru Western remains true to its pioneering spirit in the indie fragrance world. With a legacy rooted in grit and the heritage of the American West, their recent partnership with the iconic TV series Yellowstone has inspired a scent collection that captures the show’s powerful themes of loyalty, legacy, and untamed landscapes.
Whether it’s your first rodeo with Tru Western or you’re a seasoned fan, these six bold scents are must-haves for your rotation.
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Tru Western Yellowstone Original
Tru Western’s Yellowstone Original cologne is a masterful tribute to the rugged elegance of the American West. Expertly crafted, this scent captures the essence of Yellowstone’s untamed landscapes with a fresh, earthy citrus opening that feels as invigorating as a crisp mountain morning. The heart reveals a distinctive blend of masculine woods, grounding the fragrance with warmth and strength, while the addition of hand-harvested vetiver adds an earthy richness that lingers like a trail through the wilderness.
Whether you’re channeling Rip Wheeler’s fearless grit or simply looking to bring a touch of the wild outdoors to your everyday life, this cologne delivers authenticity, sophistication, and the spirit of the West in every spritz.
Tru Western Yellowstone Original Womens Perfume
Inspired by the unforgettable Beth Dutton, this perfume is a bold statement for the woman who knows what she wants and takes no prisoners, while she’s at it. With notes of wild huckleberry and fresh peach, the scent opens with a juicy sweetness that’s as daring as Beth herself. Peony petals and shooting star blooms lend a fresh, creamy floral heart, evoking both beauty and strength. The finish is grounded by the warmth of cottonwood, creating a perfectly balanced fragrance that’s as unpredictable as a storm on the horizon.
Tru Western Yellowstone Tornado Perfume
Powerful, like a tornado looming in the distance, this perfume sweeps you off your feet with its captivating medley of wind bloom jasmine and blue cyclamen. As it unfurls, the fragrance deepens with rare amber wood, evoking the strength and mystery of a storm on the rise. The addition of burnt sugar crystals and vanilla cedar offers a sensual, grounded finish, leaving a lasting impression of unstoppable force and undeniable allure.
Tru Western Yellowstone Ride Reserve
Just like a top-shelf spirit, Ride Reserve was crafted with patience and precision to deliver a fragrance with intensity and depth. Potent and powerful, this scent lingers long after you’ve made your mark. The opening blends vibrant freshness with a deep leathery richness, creating an immediate impression of strength. Smooth woody textures add a rugged elegance, while the smokey vanilla signature ties everything together, leaving an addictive warmth that’s impossible to ignore.
Tru Western Yellowstone Ride
With a vibrant yet smoky opening of raw bergamot and crisp clary sage, it captures the energy of a man on the move. The heart unfolds with the warmth of smoked whiskey and charred vanilla, giving the fragrance a bold, sophisticated depth. A finish of rough-cut tobacco adds an earthy, masculine touch that lingers well into the day.
Tru Western Yellowstone Dusk Perfume
As the sun dips below the horizon and the sky turns violet, Yellowstone Dusk wraps you in the tranquil glow of twilight. Night-blooming jasmine and vanilla orchid create a comforting, floral warmth, while rich notes of Merlot and vetiver add an earthy depth. This fragrance is an invitation to pause, breathe, and savor the quiet beauty of the West—a moment of peace under the vast, open sky.
