Blog / The Numbers Never Lie: OKCupid x Scentbird Sexy Scent Study

The Numbers Never Lie: OKCupid x Scentbird Sexy Scent Study

What is Sexy? The interesting thing is, there’s no one-size-fits-all answer. Or is there? When it comes to scent and dating, some things are universally attractive—and some will get you ghosted so hard, your next match will need a séance to find you.

Just in time for Valentine’s Day, the experts in dating (OKCupid) and the experts in fragrance discovery (of course it’s us, Scentbird) teamed up to crack the code on attraction. We surveyed hundreds of OKCupid singles to uncover how scent plays into dating, from ghosting potential to the sexiest first-date fragrances. The results? Let’s just say your choice of cologne or perfume matters more than you think.

Because the numbers, they never lie! Scroll below for all the details, and we have so many of them. 

Table of Contents

SCENT & ATTRACTION

  • BO is a no-go. Over 80% of singles say it’s a dealbreaker if their date has body odor.
  • Scent = instant chemistry. 73% of singles have been attracted to someone because of their scent. Women are even more scent-driven—19% more likely than men to be drawn in by fragrance.
  • Smell good, get hit on. 57% of singles say they’ve made a move on someone because of their scent. And women are taking the lead—they’re 14% more likely to initiate than men.

FIRST DATE SCENTS

  • Most singles don’t risk it. 85% say they always or often wear fragrance on a date.
  • What women wear: 41% opt for florals, while 38% go for warm scents.
  • What men wear: Nearly 50% stick to fresh scents, though 25% prefer warm fragrances.

Scentbird’s First Date Fragrance Picks

Floral Scents for Women

Fresh Scents for Men

Warm Scents to Share

Pro Tip: Not into florals or woods? Try an ambery, vibrant scent and warm up together.

SEXY SCENTS

  • Scent seduction is real. 48% of singles admit they’ve been seduced by someone’s fragrance.
  • Women think woody scents are the sexiest on men.
  • Men think sweet scents are the sexiest on women.

Pro Tip: Fellas, nearly half of you wear fresh scents on a first date, but women are looking for something woody. Time to upgrade your rotation.

Scentbird’s Sexiest Date Night Fragrances

Wood Scents for Men

Sweet Scents for Women

THE SCENT DEALBREAKERS

  • Bad scent = no second date. Nearly 30% of singles have ghosted or dumped someone over their fragrance (or lack thereof).
  • 79% have been completely turned off by someone’s specific perfume or cologne.

Pro Tip: Build a fragrance wardrobe of 3+ scents that make you feel confident, sexy, and desirable—because the right scent might just lead to the right person.

Now that you know what to wear, it’s time to set a date. Download OKCupid to find your match, and head to Scentbird to find your new fave scent.Visit https://scentbirddev.itcraftlab.com/pr/sexy-scents-okcupid to explore the full collection.

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Marina Ljubisavljevic

Marina is a Scentbird Senior Digital Content Creator, coffee lover, and named by friends the “most knowledgeable perfume connoisseur who regularly misses flights because of duty free perfumeries."

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