In a vibrant celebration of the fragrance world, Scentbird hosted its first-ever Digital Fragrance Awards last night. Live-streamed from the chic Crosby Street Hotel in New York City, the event not only honored ten deserving winners but also highlighted the importance and the beauty of fragrance as a creation, its creators, and its massive fan base.
Under the charismatic guidance of host Marianne Mychaskiw, a beauty editor turned captivating presenter and an Associate Director of Communications here at Scentbird, the evening unfolded with the unveiling of each award category and its esteemed presenter.
And the accolades went to…
- Fragrance Influencer of the Year: Paul Fino (@paulreactss)
- Rising Star Award: House of Bō
- Top New Launch of the Year – Popular: No 3. by Billie Eilish
- Top New Launch of the Year – Niche: Carmina by The House of Creed
- Breakthrough Brand of the Year: Mind Games
- People’s Choice – Women’s Popular: Vanilla Sky by Skylar
- People’s Choice – Men’s Popular: Sexual Noir Pour Homme by Michel Germain
- People’s Choice – Women’s Niche: Not a Perfume by Juliette Has a Gun
- People’s Choice – Men’s Niche: Layton by Parfums de Marly
- Trailblazer Award: Mona Kattan, Kayali
Scentbird.com allows fragrance enthusiasts to explore many of these winning brands.
The discerning nomination committee, comprised of industry veterans April Long (Beauty Director, Town & Country), Kathleen Hou (Beauty Director, Elle), Diego Leon (Menswear & Lifestyle Creator, @dannyinthebronx), and Jane Larkworthy (Contributing Editor, Air Mail Look), played a pivotal role in selecting the winners.
Scentbird’s dedicated community also had the power to choose the People’s Choice Award winners and the Fragrance Influencer of the Year. The nominees for these categories stemmed from Scentbird’s consumer data, highlighting the most cherished and frequently consumed fragrances.
To relive the magic of the inaugural Scentbird Digital Fragrance Awards, catch the recording here.
Or simply click on the play button below:
