Jo Loves perfumes are taking over the internet with their good-enough-to-eat accords that remind fragrance lovers of their most treasured memories.
The internet finally got a whiff of Jo Loves perfumes and can’t get enough of mouthwatering scents like Green Orange & Coriander, and romantic fragrances like White Rose & Lemon Leaves. These viral perfumes instantly take your senses on an unforgettable olfactive journey.
Jo Malone transformed the fragrance industry with the launch of her first range, Jo Malone London. The range consists of masterfully crafted perfumes that smell exactly like the fruits and flowers described on the bottle. The cult-favorite, Lime Basil And Mandarin, made a sensory connection with everyone who spritzed the scent.
Now, after selling her first range to Estée Lauder in 1999, Jo Malone is back with Jo Loves perfumes. The range launched in 2011, immediately making it clear why she is referred to as the “English scent maverick”.
Each Jo Loves perfume is based on one of Jo Malone’s most treasured memories, allowing her scents to make a real and lasting connection with perfume lovers. Jo Loves’ newfound internet fame doesn’t really come as a surprise… the real question is, why didn’t it happen sooner?
Table of Contents
Experience the olfactory marvel of Jo Loves perfumes! From vibrant citrus to decadent figs and spices, discover all the fragrances that are becoming coveted viral perfumes.
1. Jo by Jo Loves
Jo by Jo Loves is Jo Malone’s signature fragrance, and the scent masterfully captures the “essence of Jo”. The fragrance is an invigorating blend of citrus, including lime, orange, and grapefruit. The vibrant top notes in this Jo Loves perfume are balanced by the comforting aromas of guaiac wood, vetiver, and cedarwood. You’ll also pick up hints of black pepper and spearmint. The fragrance is described as a “love letter to Jo” — and trust us, this is a letter you will love “reading”! This viral perfume is the perfect scent for citrus, woody fragrance lovers. Try Jo by Jo Loves NOW!
2. Jo Loves White Rose & Lemon Leaves
Jo Loves White Rose & Lemon Leaves gives a modern take on rose fragrances. The scent smells like a whiff of dewy fresh white roses, giving the fragrance instant viral appeal. This Jo Loves perfume celebrates her British heritage with Norma Jean White Rose, lemon peel, and pink pepper. The Norma Jean White Rose is a symbol of resilience and passion, and the scent perfectly translates these ideals into mesmerizing aromas. If you adore a clean floral scent, you’ll love this Jo Loves perfume. Try Jo Loves White Rose & Lemon Leaves NOW!
3. Jo Loves Green Orange & Coriander
Jo Loves Green Orange & Coriander is inspired by a snowy day in Central Park, and this viral perfume charms with captivating bitter orange aromas. Other notes in this Jo Loves perfume include spicy black pepper, coriander leaf, oakmoss, and tonka bean. This Jo Loves perfume makes you want to cozy up in front of a fireplace while the unique fragrance formula engages your senses. This viral perfume is ideal for citrus lovers and will keep the compliments coming! Try Jo Loves Green Orange & Coriander NOW!
4. Jo Loves Golden Gardenia
Jo Loves Golden Gardenia captures the idea of accepting yourself just as you are, unapologetically. This Jo Loves perfume is a tribute to the journey of life with gardenia petals, cardamom, grey woods, and elemi. This Jo Loves fragrance is inspired by kintsugi, the Japanese art form that repairs broken pottery with glue and powdered gold — celebrating what has been broken. This Jo Loves perfume is the perfect pick if you like an edgy floral fragrance, and the inspiration behind the scent is enough to make Golden Gardenia a viral perfume. Try Jo Loves Golden Gardenia NOW!
5. Jo Loves Cobalt Patchouli & Cedar
Jo Loves Cobalt Patchouli & Cedar will make you feel like anything is possible. This Jo Loves perfume captures the joy of making your dreams a reality with notes of grapefruit, nutmeg, and geranium bourbon. The base features cedarwood, patchouli, and vetiver. This viral perfume reminds you of your aspirations and gives you the confidence to achieve your goals. The cobalt patchouli note is reminiscent of clear blue skies, allowing your imagination to take flight and inspire blue-sky thinking… in other words, thinking outside the box. If you love woody aromatic notes, this Jo Loves perfume will be love at first spritz. Try Jo Loves Cobalt Patchouli & Cedar NOW!
6. Jo Loves Pink Vetiver
Jo Loves Pink Vetiver is dedicated to Jo Malone of her father, who used to wear vetiver. This Jo Loves perfume is inspired by the florals and spices of Paris and provides a twist on classic vetiver fragrances with the addition of peppercorn. This viral perfume will transport your senses to the busy streets of Paris with notes like cardamom and cumin that make the vetiver accord shine. If you adore woods and spices, this Jo Loves perfume is the perfect match. Try Jo Loves Pink Vetiver NOW!
7. Jo Loves Ebony & Cassis
Jo Loves Ebony & Cassis captures the memory of a river cruise in Oman. This viral perfume is reminiscent of silk and wood. Top notes include geranium, grapefruit, and bourbon before unforgettable woods like cedar dominate this Eastern olfactory escape. Be warned, this viral perfume will instantly spark your wanderlust! Fragrance lovers looking for a fruity, sweet, and woody scent will adore this Jo Loves perfume. Try Jo Loves Ebony & Cassis NOW!
* If you love fragrances like Jo Loves perfumes, you will enjoy reading about brands like Arquiste, Etat Libre D’Orange, Acqua di Parma, and Edeniste.
* If you are after unique aromas and viral perfumes, you’ll enjoy reading these articles: pistachio scents, sweet perfumes, peach fragrances, spicy perfumes, clean scents, woody fragrances, and cherry blossom fragrances. Or, explore must-have scents from designers like Michael Kors, Gucci, Prada, Juicy Couture, Burberry, Versace, Dolce & Gabbana, Marc Jacobs, and Issey Miyake.
